Japan deals with Generation C

No Japão ocorreu esta ação de Engagement Marketing, com Mobile e um Game multi-player bem interessante que ganhou Yellow Pencil do D&AD awards.

Funciona assim:

Há uma marca de salgadinhos, que tem dois tipos de snacks: “Habanero” e “Satan Jorquia”. Você é convidado a fazer parte do exército de cada tipo de snack para lutar durante as batalhas.

Para participar: you had to buy a bag of the snacks, and enter the game using your mobile phone, via a 2D barcode printed on the bag. Then there were over 20 battlefields, where these two armies would do battle, and you would initially enter as a private in the army. But to use viral marketing methods – if you used your phone and recruited friends to join, then you would be promoted. And as your friends recruited friends to your side of the war, they too would be promoted, and you would be promoted higher still, in the Evil Army of your choice.

Assistam ao vídeo:

A ação foi feita pela agência Japonesa: Hakuhodo e fiquei sabendo disso através da ótima referência:

Communities Dominates Brand

Se você não conhece o que é Generation C aconselho que veja esta apresentação.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s