Nestlé Italy Finds RFID Brings ROI for Ice Cream

Segue trecho parte da pesquisa sobre RFID, estou re-pulicando um artigo RFID Jornal:

The company expects to see a range of benefits from using RFID tags with built-in sensors to temperatures neither too cold nor too warm.

By Rhea Wessel

April 17, 2008—The Italian arm of Swiss food company Nestlé is expanding a pilot employing active, battery-powered ultrahigh-frequency (UHF) RFID tags to track ice cream as it moves from production factories to distribution centers and on to retail stores.

At the beginning of 2007, Piergiorgio Marasi, a supply chain ice cream and frozen food project and quality manager at Nestlé Italy, asked Swiss integrator IP01 to design a system that would help the company achieve better control of its distribution process. Nestlé sought to ensure ice cream stayed frozen at prescribed temperatures as it changed hands among a variety of internal and external partners before being delivered to shops.


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